What is a logo? - MCA Brand

What is a logo?

If you saw a coconut candy pack in front of you, what would impress you first? Probably “the logo”. So, what is a logo?

At a simple explanation level, logos are symbols made up of text and image that help us identify brands we like. A well-designed logo will show the industry what a company does and the value a brand wants to bring to their customers.

A logo is displayed everywhere your product, your company, and brand are presented. In addition, logos are a key element of brand identity and logo design is about creating the perfect visual brand mark for a company.

Why should your company have a logo?

Your customers remember your company

No matter what, when you start a business, the only thing that can help your company grow is your customers. All of the company’s strategies and plans are aimed at attracting and motivating customers to buy.

The core of the business is that the customers remember your business. We’ll find a way to impress our customers. With an easy-to-remember logo, your company’s products and services will surely be well received and remembered by customers when needed. The first impression customers will get is of the logo – the face of the company.

Unique logo design showcases the vision and development direction of the business. Impressions from images to brand stories will retain loyal customers.

Stand out from other competitors:

Your business field has a lot of competitors participating. Imagine our business as a grain of sand in the desert. If the company does not have financial strength, the ability to reach customers is even more difficult.

One of the factors every business can take advantage of to stand out from the competition is the design of the logo.

Logo design provides visual appeal to your audience and invites them to engage with your brand. In fact, if the company has an easy-to-remember, impressive logo, it will certainly be more popular with people and society as a whole.

Logo design by am121

Help your brand create a brand identity:

The logo is the first step in building a brand identity. It is a branding tool that you can use on your products, websites, social media channels, and marketing campaigns.

Represent for your company and your brand:

This can be a 24/7 workhorse. A good logo can help your customers easily recognize your company wherever they are on the street, on a billboard, and easily remember- all of which helps to build customer loyalty, trust and generate more revenue for your company.

Your company’s value is upgraded.

A professional company needs to show professionalism through its logo. Logos must be designed so that customers feel reliable, professional and thoughtful. Winning the trust of customers is something that any business or company is trying its best to gain. Once you have credibility, your company will take on a more prominent position. To do this, you need to have a logo that reflects the best parts of your company.

Logo designed bySpoonLancer

What are the elements of the logo?


Typography is the art of arranging letters and text that make the logo clear and visually appealing to the reader. It can range from a monogram-style single letter to an abbreviation or the full title of the business.


An image can transmit messages worth thousands of words. So, if your logo is imaginary, it will help get your message across. In addition to typographic elements, logos also include decorative elements such as line work or visual punctuations–such as small stars or dotted lines–that don’t necessarily create a specific, standalone image.


If you see the letter “M” with the colors “red and yellow” on it, you will know that it is the logo of McDonald. Logos can be made in black, white, monochrome, or multicolored. The color helps tell your customer if your brand is luxurious, creative, innovative, serious, or not. The color also triggers the eyes. The color of the logo will always be with your brand, so choose wisely.


Logo designed byEnola

In some cases, a logo is also defined by the context in which it is used. In some cases, a logo is also defined by the context in which it is used.

Commonly we see logos online, on business cards, in storefronts, and in advertising and print. Your business might have specific needs, though.

In the example on the left, the circular design is a perfect fit for drink coaster.

In conclusion, A good logo typically conveys the message you want to convey to your customers, the industry you are in or the services or products your company provides. Elements that can be composed of a logo include typography, imagery, color, or context. The logo is one of the key elements of your strong brand identity. You should have a good logo design. If you need a design consultant, contact us for more details.


  1. Wheeler, Alina (2012). Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition.
  2. https://99designs.com/blog/tips/what-is-a-logo/

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