MCA Brand is accompanied by Laban Go in the design of the brand identity. Design inspiration comes from nature.
Client: Laban Go
Laban Go is a brand that provides online travel services such as book tours, plane tickets, hotels, and car rentals. The logo is inspired by an image of a water lily leaf. The logo depicts a compass indicating orientation and positioning when exploring and experiencing the journey. This is also the brand name of Laban Go.
The logo has a 45-degree triangle cut, which is meant to serve as a guide to its customers. At the same time, it is also positioned to lead the company in the right direction in the development process.
The blue color of the logo ( clear blue sky) will be an inspirational color for customers to find for themselves interesting trips and experiences.