SAIGON NATIVE – VIETNAM FINE COFFEE - MCA Brand

SAIGON NATIVE – VIETNAM FINE COFFEE

The logo is designed based on the core values of the brand name “Saigon Native – Vietnam fine coffee” with the desire to build sustainable value, inspire and enjoy local coffee closer to everyone in the world with its quality products. This is also an expression of the business philosophy for the community of “Saigon Native – Vietnam fine coffee”.

The logo carries the image of connection and harmony that is consistent with the natural “flowering – fruiting” concept.

Icons combine to shape the logo “Saigon Native – Vietnam fine coffee”.
Each symbol inside has its own meaning and represents the values and characteristics of the product.
– The green leaves represent green agriculture, fertility and sustainable development.
– The flower represents the purity and natural fragrance of the product.
– The coffee beans eventually become a naturally ripe red, demonstrating the quality of the product that is crystallized from the source.

The logo inspired by the lines and colors of the hills, mountains, highlands, sunny, windy and fresh air of the native tropics (Vietnam) will be a natural visual catalyst and great inspiration to enjoy the “Saigon Native – Vietnam fine coffee” quality right from the first taste.

Project Information

Client: Saigon Native – Vietnam Fine Coffee
Year: 2021
Role: Creative Director

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